A logo conveys a concise story; a few lines and shapes can be highly impactful when composed correctly. A successful logo is versatile, recognizable, and distinct, but its development is a thoughtful process. It begins with research and creative concept translation, followed by refining shapes to their essence. In tandem, I create a corporate identity guide to maintain design consistency. It's important to note that a logo and visual identity alone do not constitute a brand. They are components alongside other aspects like verbal identity and brand strategy. My background in brand strategy enables me to offer valuable insights in this regard.