The Mental World of Brands

Managing Brand Equity

The Future of Purpose-Driven Branding

The Science and Art of Branding

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Brand New: The Shape of Brands to Come

On Brand

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Brand-added value: theory and empirical research about the value of brands to consumers

Concepting 2020: Hoe productmerken succesvolle conceptmerken kunnen worden

Concepting. Het managen van Concept-merken in het communicatiegeoriënteerde tijdperk

Experiential marketing. How to get consumers to sense, feel, think, act, relate to your company and brands

Superbrands: merken en markten van morgen

The Brand Gap

How Brands Grow: What Marketers Don't Know

Relatie Renaissance

Brand The Change: The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits And Corporate Troublemakers

Maak van je merk een held

Marketing aesthetics: the strategic management of brands, identity and image

Designing Brand Identity

The Experience Economy: Competing for Customer Time, Attention, and Money

Authenticity: What Consumers Really Want

Infinite Possibility: Creating Customer Value on the Digital Frontier

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

Decisive: How to make better choices in life and work.

The Logic Of Life: Uncovering the New Economics of Everything

The Black Swan: The Impact of the Highly Improbable

Work For Money Design For Love

Burn Your Portfolio

The Business of Design

Brutally Honest: No-bullshit Business Strategies To Evolve Your Creative Business

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

Creatives on Creativity

Reframe: Shift the Way You Work, Innovate, And Think

Meaningful: The Story of Ideas That Fly

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

The Creative Curve: How to Develop the Right Idea, at the Right Time

Creative Confidence: Unleashing the Creative Potential Within Us All

Creativity Inc: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar

The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

Book of Ideas: A Journal of Creative Direction and Graphic Design

Sprint: the bestselling guide to solving business problems and testing new ideas the Silicon Valley way

Inside The Box: The creative method that works for everyone

Information Is Beautiful

The Secret Lives of Colour

KIET: Verzameld Werk

Know Your Onions: Graphic Design